NYX - Big in Japan

NYX

The Thompson Sisters

CLIENT: NYX
YEAR: 2025
AGENCY: Exposure
PRODUCTION: Big in Japan
POST PRODUCTION: Big in Japan
CreativeScriptingProductionPhotoPostAnimation

On the heels of the wildly successful launch featuring Juju Watkins, we got the band back together for the second installments of the Make Them Look campaign, this time featuring LA legends, football phenoms Alyssa and Gisele Thompson.

Blending the daily grind of iconic professional athletes with the vivid, playfulness of the NYX brand universe, we picked up where we left off visually with this campaign, creating a NYX-ified day-in-the-life of the Thompson sisters with a little bit of added magic. Did someone say glitter ball?? We love when a brand knows themselves as well as NYX —it’s a delight.

DIRECTOR:           Patrice Lighter
CINEMATOGRAPHER:    Mikul Eriksson
EDITOR:             Joe Accardi

 

 

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