About - Big in Japan

Our Story

BIG IN JAPAN IS A MULTI–
DISCIPLINARY STUDIO BASED IN BROOKLYN, NY FOUNDED IN 2017 BY PATRICE LIGHTER & JOE ACCARDI.

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WAIT SO, WHY BIG IN JAPAN?

Inspired by the rock bands of the late 70s who were initially written off by the Western market, but who experienced wild success in the more fervent fandoms of Japan — we believe in true fandom over mass appeal, in being unabashedly true to who you are over blending in and playing it safe.

We exist to help uncover and champion your brand’s unique narrative truth because we find that knowing the ‘why’ behind a project consistently leads to the most meaningful executions. Our approach begins with us becoming your biggest fans, and usually ends with you becoming ours.

OUR PROCESS:

1 Fangirl3

This is the discovery stage, where we bring the art of conversation to your plans, dreams, and needs. These exploratory talks help us to find the narrative truth at the core of your brand and imagine the medium and scale for your message.

We build an emotionscape for your brand and your specific project: a set of ideas that will apply to every piece of your brand story, from naming, to visuals, content and beyond..

2 CreativeDevelopment

Once we’ve fangirled, we fan out, and develop a plan for your needs, recommending the best creatives to work in-house with us, for you.

This is where you get excited. We present a step-by-step actionable process and strategy to help you make moves.

From references and creative direction to workshops and storyboarding, we align on the BIG picture, so that you can feel solid and we can get to work.

3 Production

This is where the magic happens. Our process is detailed and calibrated, so you can watch your truth come to life.

  • CREATIVE
  • STRATEGY
  • BRANDING
  • WRITING
  • SCRIPTING
  • FILM
  • PHOTO
  • DESIGN
  • POST
  • ANIMATION
4 PostProduction3

Post-production is an art, and we put as much into polishing and refining as we do into developing and creating.

Once your project is perfected, we have the BIG reveal.

5 TrueFandom3

This is where we regularly meet to continue to grow your vision and develop new strategies and tools to foster your brand evolution.

We provide ongoing creative direction, social strategy, and tech support as you go from BIG to bigger so we can even pop on to help with seasonal production.

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