Brightline - Big in Japan


Built for Kids,
Here for You

CLIENT: Brightline
YEAR: 2022
AGENCY: Big in Japan
PRODUCTION: Big in Japan

The first mental health platform specifically built for kids and their families needed a visual debut with some real-talk grit. We worked closely with the team at Brightline to develop a script and tagline to help launch their refreshed brand.

We were tasked with the challenge of synthesizing a dense array of offerings and information into an entertaining and transparent film, while also navigating the incredibly nuanced and delicate topic of pediatric behavioral health.

With the trust of the Brightline team, what resulted was a stylized series of intimate interviews in dialogue with a skeptical narrator who comes to understand why and how Brightline is ‘Built for Kids, Here for You.’

DIRECTOR:           Patrice Lighter
CINEMATOGRAPHER:    Savannah Bloch
EDITOR:             Joe Accardi

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