A functional mushroom brand was ready to reach new audiences who could benefit from a daily dose of adaptogens.
We began by leading the founders through a creative development workshop including a light brand audit, landscape review, audience research, and brand strategy. The result was a focused brand message — Adapt Every Day — that informed a new Tone of Voice and refreshed Brand Identity. After rolling out their new Identity, we worked together on a manifesto film to help color the Earth & Star brand world with some new perspectives. We sought to reinforce the inclusive nature of the brand — that it can seamlessly fit into anyone’s daily routine.
Inspired by the scientific nature of adaptogens, which build up over time with daily use to help your body better adapt to environmental stressors, this film seeks to reinforce how ‘adapting every day’ is universally attainable, and how small daily choices can change your life.
CREATIVE DIRECTOR: Patrice Lighter
DIRECTOR: Patrice Lighter
DESIGN DIRECTOR: Pat King
CINEMATOGRAPHER: Mitch Perrin
EDITOR: Joe Accardi