A non-profit research foundation had a difficult and nuanced story that needed to be told in a new way.
We worked directly with their team to develop a creative treatment and script that was sensitive, empowering, and overall entertaining, and then curated a group of invested talent to execute the production.
We filmed the piece over the course of several weeks so we could capture Michelle with her actual care providers. The ultimate execution was intended to take a viewer on a journey that at first felt whimsical and ‘fake’ before slowly revealing the actual reality of the challenging subject matter.
We’re very proud of this project, and William H. Macy is a real sweetheart.
NARRATOR: William H. Macy
CREATIVE DIRECTOR: Mark Bomback
EXECUTIVE PRODUCER: Ian Karr