Jenna Kyle needed a fresh, bold look to help usher in her ‘Ojos’ era. Her first self-produced EP, ‘Ojos’ was influenced by her travels over the past several years, her long-time collaboration with Brazilian / Argentine drummer Bruno Esrubilsky (Mitsuki, JOSEPH), and her new-found creative freedom.
Up until this point, Jenna would only wear neutral colors in all her visuals, we wanted to create a brand world full of color that felt as free and uninhibited as possible. The wiggly, freeform wordmark and lo-fi lyric videos invite viewers to experience her freedom as immediate and accessible, to think ‘if Jenna can do it, I can too.’
CREATIVE DIRECTOR: Patrice Lighter
DESIGN DIRECTOR: Pat King
PHOTOGRAPHER: Patrice Lighter
ANIMATOR: Johnny Komar