One of the fastest-growing cosmetic brands in the US partnered with its first elite athlete brand ambassador and wanted the world to know about it.

NYX Professional Make-up is already a household name, and by the time you read this, so will Juju Watkins. The team at NYX wanted to ensure that their first foray into sports still felt true to their bright, colorful brand world, while also feeling authentic to Juju’s experience as a professional athlete. What resulted was a campaign featuring a NYX-i-fied basketball court and uniform, along with a ton of Juju’s dynamic personality. Not to mention a super fun day on set. Stoked for the next one.

DIRECTOR:           Patrice Lighter
CINEMATOGRAPHER:    Mitchell Mahar Perrin
EDITOR:             Joe Accardi