Lobos - Big in Japan

Lobos

'The Voyage'

Lobos

'The Voyage'

CLIENT: Lobos
YEAR: 2020
AGENCY: Young Hero
PRODUCTION: Young Hero
POST PRODUCTION: Young Hero / Big in Japan
Post

We collaborated with the team at Young Hero to help convey the journey of the Lobos brand – from sketches in a journal to a fully realized contender in the tequila world.

Using music and sound, we approached the piece more like a movie trailer than a typical brand story commercial, making for a compelling spot with almost as much bite as the liquid itself.

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