A massive undertaking, this project took our team around the world to three countries, on three continents in 28 days to capture a huge volume of stills and motion to refresh TikTok’s image library.

We worked closely with TikTok’s global in-house studio team, providing creative, production, and post production support to strategize and execute a huge ask consisting of endless permutations of casting specs, advertising verticals, and brand safety requirements across five regional teams. We ended up casting over 36 unique talent – and street-casted over a dozen more – many of whom showcased their real-world talents, passions, locations, and friends & family in our imagery.

This project was a true tour de force, showcasing what’s possible when we have a bold, transparent partner who empowers us to flex the breadth of our capabilities.

DIRECTOR + PHOTOGRAPHER: Patrice Lighter
CINEMATOGRAPHER:         Mikul Eriksson
EDITOR:                  Joe Accardi
PRODUCER:                Daniela Davenport