A ride share behemoth wanted to make a big play for the 2026 World Cup.

The truth is, most World Cup fans won’t be celebrating a win. Uber chose to speak to that overlooked majority with a series of scroll-stopping spots.

Working with the team at Mother, we helped realize three cheeky, social-first films across two campaigns—There Are Drivers in Your Area and Defeated Discount—that capture the quieter realities of football fandom with honesty, empathy, and a wink of humor.

DIRECTOR:           Patrice Lighter
CINEMATOGRAPHER:    Mikul Eriksson
EDITOR:             Joe Accardi