Underland - Big in Japan

Underland

Down the Rabbit Hole

Underland

Down the Rabbit Hole

CLIENT: Underland
YEAR: 2020
AGENCY: Big in Japan
PRODUCTION: Big in Japan
CreativeStrategyBrandingWritingDesign

A creative collective based in Copenhagen was seeking an identity rebrand that pushed cultural boundaries and positioned them as progressive voice in the Scandinavian scene.

Working with their founder and creative director, we distilled an identity that represented his unique global perspective and aspirations.

We broke the mold of ‘tasteful sameness’ that pervades the Scandinavian competitive landscape with a bold, refined, and magical identity system that warrants a double take.

DESIGN DIRECTOR:    Pat King

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