Coach - Big in Japan

Coach

Y2K 2020

CLIENT: Coach
YEAR: 2020
POST PRODUCTION: Stoneman / Big in Japan
FilmPostAnimation

Working with director Christelle de Castro during the height of COVID, this remote production found its way into the cultural zeitgeist.

All talent was filmed via remote capture, so post and animation truly helped bring this campaign to life.

Fun fact: Megan’s iconic offhanded line – ‘I can’t talk right now, I’m doing hot girl sh!t’ – unexpectedly became a viral trending sound on TikTok.

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