eBay needed a compelling profile piece to showcase one of their biggest watch sellers. Tinkering with watches is a pretty static activity, so the art direction and animation were meant to feel like a watch catalog coming to life to help drive the edit.

Though oftentimes we tackle a project from concept to completion, this was one of those opportunities where we were presented with a carefully crafted, fully formed idea that needed an enthusiastic finishing touch.

DIRECTED BY:        Anne Paas
EDITOR:             Joe Accardi