As part of our ongoing creative partnership with B2B client DWS Printing, we had the privilege of helping bring to life a whole identity for Lazarus Brewing’s new Tepache Style Gose, while giving back to the Austin community.
Inspired by their Tejano roots, the folks at Lazarus Brewing crafted a beer featuring Tepache, a centuries-old fermented pineapple beverage, said to be originally brewed by the Mayans.
Working closely with the in-house team at Lazarus, we led a Naming Explore and developed a Brand Identity inspired by Mexican folk art and spiritual iconography. We intentionally partnered with Mexican artists Rual Urias and Erasto Reyes to helm the illustration and design.
CREATIVE DIRECTOR: Patrice Lighter
ILLUSTRATOR: Raul Urias
DESIGNER: Erasto Reyes
EDITOR: Joe Accardi
ANIMATOR: Johnny Komar