Ongoing creative development & direction for K. Marie Kim.
Born in Korea and raised in Canada, the imagery in Run is a tongue-in-cheek homage to her background as a classically-trained Korean musician growing up in North America and the stereotypes and fetishism that can accompany a western perception of Asian culture.
We created a world with nods to Marie’s Korean background, taking cues from cultural stereotypes and flipping them upside down – the infomercial and karaoke sing-along graphics, schoolgirl snap ties, and the narrative of an audition take on a new tone and ownership.
DIRECTOR: Patrice Lighter
CINEMATOGRAPHER: Johnny Komar
EDITOR: Joe Accardi
ANIMATOR: Johnny Komar